http://www.theshakespearepost.com Mon, 15 Mar 2010 04:06:24 +0000 http://backend.userland.com/rss092 en The marketing mix is the first thing taught in most business classes. One cannot run a successful business without knowledge of it. However, many small business owners or entrepreneurs have not had the formal training to know what is meant by this term. The phrase was invented fifty years ago ... http://www.theshakespearepost.com/the-marketing-mix-and-why-you-should-understand-it/ Last time I shared four practical tips for how to develop a compelling offer - Make sure it's a desirable topic, craft a juicy title, add on a tempting bonus and get clear on the value before you settle on the price. Today I want to begin talking about how to ... http://www.theshakespearepost.com/how-to-present-your-offers-with-love-so-your-audience-will-love-your-offers/ Spot the difference between these two questions: "Why does my company need a corporate blog?" "Why does my company need to converse with customers?" The truth is, there's no difference; by opting not to run a corporate blog, a company is shunning the opportunity to engage with its target audience in the most ... http://www.theshakespearepost.com/corporate-blogging-why-a-business-blog-should-be-part-of-the-marketing-mix/ Vehicles have become a regular part of our lives. We use them for a wide range of purposes. One useful purpose, for which they can be used, deals with the bumper stickers. These are stickers that are placed on the bumpers of the vehicles and can convey many messages. They ... http://www.theshakespearepost.com/how-to-utilize-bumper-stickers-for-profit/ Using such high quality printing products as vinyl decal sticker printing for marketing in different ways is quite common. They are a unique product in the category of stickers. Unlike the other kind of this printing item, they do not stick on to the surface on which they are applied. ... http://www.theshakespearepost.com/use-of-vinyl-decals-in-marketing/ Businesses built for profit purposes are under pressure by their owners to make money. Sometimes the type of business or the condition of the market for that business is a strong factor in how much money a business will make. Otherwise, a business may need to study marketing tactics, like ... http://www.theshakespearepost.com/market-segmentation-and-how-it-helps-profits/ If you want to be effective in business marketing articles, then read this article. It will teach you some of the business marketing ethics. Proper ethics should be applied in all fields of interaction. In marketing, ethics is also applied. Business ethics examines ethical principles and moral problems that arise in ... http://www.theshakespearepost.com/business-marketing-articles-upholding-your-business-marketing-ethics/ My interview with Joe Payne, CEO of Eloqua, offering SaaS based Marketing Automation. The days of multimillion-dollar CRM projects being closed left and right by the likes of Siebel have given way to thousands of dollars for CRM and Sales force Automation systems offered by Software-as-a-Service (SaaS) vendors. Nevertheless, Marketing and ... http://www.theshakespearepost.com/first-crm-now-comes-marketing-automation-for-the-rest-of-us/ The earlier 101 marketing strategies articles about the 3 M's of Marketing, defining your market and developing your message, covered basic strategies to make your small business marketing efforts more effective. This one is even simpler than the others, the heavy lifting is done at the beginning, defining the market ... http://www.theshakespearepost.com/101-marketing-strategies-delivering-your-marketing-message-the-medium/ Using stickers in a variety of situations has become common nowadays. We can find them on a regular basis; in fact they are being used in countless ways. One of the main categories of these stickers is called the round vinyl stickers. These are round in shape and made from ... http://www.theshakespearepost.com/how-to-take-advantage-of-vinyl-stickers-for-marketing-campaigns/