How Business Owners Can More Easily Reach the Affluent
Locating and Engaging Affluent Clients More Quickly in Your Own Community
Remember the scene in Pretty Woman when call girl Julia Roberts goes into the pricey boutique, money in hand, to buy some clothes, only to have the sneering sales ladies shame her out of the store? Well, Julia gets them back by taking her excessive purchasing power elsewhere, then coming back to flaunt it in their faces. The point is, don’t judge a book by its cover OR miss out on a great opportunity that may be right under your nose.
It is not always easy to spot someone with considerable purchasing power, namely because on the outside, they appear just like you and me. However, by changing your thought process and using some strategy, you may find that you’ve been surrounded by affluent prospective clients all along.
Affluence Today
First, let’s consider what it means to be affluent. Simply put, affluence indicates an abundance of money, property, or other material goods. For the purposes of this article, we’ll use the Wikipedia description of affluent to mean the top 1% of U.S. earners, which is about $350,000 in household income. Inarguably, this is a lot of money. But the upper class are still people like you and me; most of them are not in the multi-mega millionaire Donald Trump category. (more…)